Romanian young adult perceptions on using heated tobacco products following exposure to direct marketing methods.

ABSTRACT: Heated tobacco products have a rapid uptake, especially among young people, mostly where advertising is unregulated, as is the case in Romania. This qualitative study explores the influence of direct marketing methods of heated tobacco products on young people, their perception and behaviour towards smoking. We have carried out 19 interviews with smokers of heated tobacco products (HTPs) or/and combustible cigarettes (CCs) or non-smokers (NS), aged 18-26. Using the thematic analysis, we have identified three overarching themes: (1) people, places, and subjects of marketing, (2) engagement with risk narratives and (3) social body, family bonds, and autonomous self. Even if most of the participants have been exposed to a mix of marketing methods, they did not acknowledge the influence that m

SUBMITTER: Chirila S 

PROVIDER: S-EPMC9981255 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature