Consumer Views on Privacy Protections and Sharing of Personal Digital Health Information.

ABSTRACT:

Importance

Digital health information has many potential health applications, but privacy is a growing concern among consumers and policy makers. Consent alone is increasingly seen as inadequate to safeguard privacy.

Objective

To determine whether different privacy protections are associated with consumers' willingness to share their digital health information for research, marketing, or clinical uses.

Design, setting, and participants

This 2020 national survey with an embedded conjoint experiment recruited US adults from a nationally representative sample with oversampling of Black and Hispanic individuals. Willingness to share digital information across 192 different scenarios reflecting the product of 4 possible privacy protections, 3 uses of information, 2 users o

SUBMITTER: Gupta R 

PROVIDER: S-EPMC9982693 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature