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The social media context interferes with truth discernment.

ABSTRACT: There is widespread concern about misinformation circulating on social media. In particular, many argue that the context of social media itself may make people susceptible to the influence of false claims. Here, we test that claim by asking whether simply considering sharing news on social media reduces the extent to which people discriminate truth from falsehood when judging accuracy. In a large online experiment examining coronavirus disease 2019 (COVID-19) and political news (N = 3157 Americans), we find support for this possibility. When judging the accuracy of headlines, participants were worse at discerning truth from falsehood if they both evaluated accuracy and indicated their sharing intentions, compared to just evaluating accuracy. These results suggest that people may be particularly vulnerable to believing false claims on social media, given that sharing is a core element of what makes social media "social."

SUBMITTER: Epstein Z

PROVIDER: S-EPMC9984169 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature

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The social media context interferes with truth discernment.

Epstein Ziv Z Sirlin Nathaniel N Arechar Antonio A Pennycook Gordon G Rand David D

Science advances 20230303 9

There is widespread concern about misinformation circulating on social media. In particular, many argue that the context of social media itself may make people susceptible to the influence of false claims. Here, we test that claim by asking whether simply considering sharing news on social media reduces the extent to which people discriminate truth from falsehood when judging accuracy. In a large online experiment examining coronavirus disease 2019 (COVID-19) and political news (<i>N</i> = 3157 ...[more]

PMID: 36867704

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Project description:BackgroundDespite the existence of an effective vaccine, measles still threatens the health and lives of many Europeans. Notably, during the COVID-19 pandemic, measles vaccine uptake declined; as a result, after the pandemic, European countries will have to increase vaccination rates to restore the extent of vaccination coverage among the population. Because information obtained from social media are one of the main causes of vaccine hesitancy, knowledge of the nature of information pertaining to measles that is shared on social media may help create educational campaigns.ObjectiveIn this study, we aim to define the characteristics of European news about measles shared on social media platforms (ie, Facebook, Twitter, and Pinterest) from 2017 to 2019.MethodsWe downloaded and translated (into English) 10,305 articles on measles published in European Union countries. Using latent Dirichlet allocation, we identified main topics and estimated the sentiments expressed in these articles. Furthermore, we used linear regression to determine factors related to the number of times a given article was shared on social media.ResultsWe found that, in most European social media posts, measles is only discussed in the context of local European events. Articles containing educational information and describing world outbreaks appeared less frequently. The most common emotions identified from the study's news data set were fear and trust. Yet, it was found that readers were more likely to share information on educational topics and the situation in Germany, Ukraine, Italy, and Samoa. A high amount of anger, joy, and sadness expressed within the text was also associated with a higher number of shares.ConclusionsWe identified which features of news articles were related to increased social media shares. We found that social media users prefer sharing educational news to sharing informational news. Appropriate emotional content can also increase the willingness of social media users to share an article. Effective media content that promotes measles vaccinations should contain educational or scientific information, as well as specific emotions (such as anger, joy, or sadness). Articles with this type of content may offer the best chance of disseminating vital messages to a broad social media audience.

Dataset Information

The social media context interferes with truth discernment.

Publications

The social media context interferes with truth discernment.

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