Ontology highlight
ABSTRACT:
SUBMITTER: Ong YX
PROVIDER: S-EPMC9986486 | biostudies-literature | 2023
REPOSITORIES: biostudies-literature
Ong Yi Xuan YX Kim Hye Kyung HK Pelzer Benjamin O BO Tan Ying Ying YY Lim Wee Ping WP Chua Annabelle Kai Lin AKL Koh Bei Yi BY
Frontiers in psychology 20230220
In a public health crisis, communication plays a vital role in making sure policies and recommendations from the government level get disseminated accurately to its people and is only considered as effective when the public accepts, supports, complies to, and engages in policies or behaves as per governments' recommendations. Adopting the multivariate audience segmentation strategy for health communication, this study uses a data-driven analytical method to (1) identify audience segments of publ ...[more]