Use of artificial intelligence to enable dark nudges by transnational food and beverage companies: analysis of company documents.

ABSTRACT:

Objective

To describe the use of artificial intelligence (AI)-enabled dark nudges by leading global food and beverage companies to influence consumer behaviour.

Design

The five most recent annual reports (ranging from 2014-2018 or 2015-2019, depending on the company) and websites from 12 of the leading companies in the global food and beverage industry were reviewed to identify uses of AI and emerging technologies to influence consumer behaviour. Uses of AI and emerging technologies were categorised according to the Typology of Interventions in Proximal Physical Micro-Environments (TIPPME) framework, a tool for categorising and describing nudge-type behaviour change interventions (which has also previously been used to describe dark nudge-type approaches used by the alcohol

SUBMITTER: Brooks R 

PROVIDER: S-EPMC9991714 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature