Smooth Trajectories Travel Farther into the Future: Perceptual Fluency Effects on Prediction of Trend Continuation.
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ABSTRACT: This research examines how processing fluency influences people's perceptions of whether a trend will continue into the future. Specifically, three studies hypothesized that people who read descriptions of increasing or decreasing trends in easy-to-read font would be more likely to predict that the trend would continue into the future, compared to people exposed to difficult-to-read font. Studies 1 and 2 establish this effect for an increasing trend, whereas Study 3 replicates the findings with a decreasing trend. Taken together, these results suggest processing fluency as a factor that affects assessment of future potential.
SUBMITTER: Huang JY
PROVIDER: S-EPMC3079957 | BioStudies | 2011-01-01
REPOSITORIES: biostudies
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