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Smooth Trajectories Travel Farther into the Future: Perceptual Fluency Effects on Prediction of Trend Continuation.


ABSTRACT: This research examines how processing fluency influences people's perceptions of whether a trend will continue into the future. Specifically, three studies hypothesized that people who read descriptions of increasing or decreasing trends in easy-to-read font would be more likely to predict that the trend would continue into the future, compared to people exposed to difficult-to-read font. Studies 1 and 2 establish this effect for an increasing trend, whereas Study 3 replicates the findings with a decreasing trend. Taken together, these results suggest processing fluency as a factor that affects assessment of future potential.

SUBMITTER: Huang JY 

PROVIDER: S-EPMC3079957 | BioStudies | 2011-01-01

REPOSITORIES: biostudies

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