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Should I stay or should I go--cognitive conflict in multi-attribute signals probed with East and West German 'Ampelmannchen' traffic signs.


ABSTRACT: In post-unification Germany, lingering conflicts between East and West Germans have found some unusual outlets, including a debate of the relative superiority of East and West German 'Ampelmännchen' pedestrian traffic signs. In our study, we probed the visual efficacy of East and West German Ampelmännchen signs with a Stroop-like conflict task. We found that the distinctive East German man-with-hat figures were more resistant to conflicting information, and in turn produced greater interference when used as distractors. These findings demonstrate Stroop-like effects for real-life objects, such as traffic signs, and underline the practical utility of an East German icon.

SUBMITTER: Peschke C 

PROVIDER: S-EPMC3663810 | BioStudies | 2013-01-01

REPOSITORIES: biostudies

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