Perceptions of plain packaging and health warnings among university students in Turkey: a survey-based experiment.

ABSTRACT: Cigarette pack design plays a crucial role in attracting customers, especially when other marketing methods are limited by policy. University students who engage in casual smoking take the risk of developing an addiction. The objective of this study was to assess the effects of plain packaging (PP) and graphic health warnings (GHWs) on cigarette packages on three outcome variables (negative affect, avoidant responses, and intentions to quit) among ever-smoker university students in Ankara, Turkey, where youth smoking prevalence is high. An online survey-based experiment was used to collect data. The respondents were randomly assigned to one of the five conditions that contained images of cigarette packs with specific design elements. Regression analyses (n = 623) were used to compare acros

SUBMITTER: Caner A 

PROVIDER: S-EPMC10141903 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature