Dataset Information

The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.

ABSTRACT:

Objective

Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v. loss frames can encourage healthy eating behaviour among children.

Design

Drawing on the Prospect Theory as well as on the Reactivity of Embedded Food Cues in Advertising Model, an experiment exposed children to an audio-visual cartoon movie with gain-framed nutritional messages about eating fruit (gain condition), loss-framed nutritional messages about eating fruit (loss condition) or a message without any food (control group). Children's fruit intake was measured as the dependent variable. Children's awareness of gain- and loss-framed arguments was treated as mediators, while children's age and parents' self-reported food-related mediation styles were modelled as moderators.

Setting

Vienna, Austria, in 2018.

Participants

Children aged 6-10 years (N 161).

Results

Children in the gain frame group were more aware of gain-framed arguments, and children in the loss frame group were more aware of loss-framed arguments than those in the control group. However, only the mediator awareness of gain-framed arguments increased fruit intake. Additionally, there was a direct effect of the gain-framed message on fruit intake compared to the control group. The loss condition did not reveal such an effect. Neither parent's food-related mediation styles nor children's age moderated those results.

Conclusion

Gain-framing seems to be more effective in influencing children's healthy food choices compared to loss-framing. Implications for health communication strategies aimed at children are discussed.

SUBMITTER: Binder A

PROVIDER: S-EPMC10200446 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature

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Publications

The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.

Binder Alice A Naderer Brigitte B Matthes Jörg J

Public health nutrition 20200420 10

<h4>Objective</h4>Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v. loss frames can encourage healthy eating behaviour among children.<h4>Design</h4>Drawing on the Prospect Theory as well as on the Reactivity of Embedded Food Cues in Advertising Model, an experiment exposed children to an audio-visual cartoon movie with gain-framed nutritional messages about eating fruit (gain condition), loss-framed nutritional ...[more]

PMID: 32308187

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Project description:BackgroundChildhood obesity has become a major global health concern and has been increasing dramatically over the years. Previous study has shown that specific eating behaviours may have been associated with obesity especially under-responsiveness to internal satiety cues and over-responsiveness to external food cues such as the taste, smell, availability and emotions. However, there is still inadequate number of studies present to describe the association between the children's body mass index (BMI) and their eating behaviours, especially in Sabah, Malaysia. Therefore, the objective of this study is to established the association between the children's eating behaviours with their nutritional status based on their body mass index.Materials and methodsA cross-sectional study involving 484 children aged 6-12 years old was conducted in Kota Kinabalu, which is a developing urban area in Sabah. The children were recruited from five primary schools that were selected based on multistage stratified and convenience sampling method. Sociodemographic details and anthropometric measures both parents and children, and eating behaviours of children were assessed using Children Eating Behaviour Questionnaires (CEBQ). Age-adjusted BMI z-scores were then calculated according to the World Health Organization recommendations to assess nutritional status.ResultsThe prevalence of childhood obesity among children aged 6-12 years old is 13.2%. The mean scores of 'Food Approach' subscales from the CEBQ showed higher mean score in overweight and obese groups as compared to the mean score in normal weight group. The mean scores of 'Food Avoidance' subscales showed lower mean score in overweight and obese groups as compared to mean score in normal weight group.ConclusionThis study provides evidence that childhood obesity is yet to be a prevalent health problem in a developing urban area considering the "Food approach" subscales were positively associated with the excess weight in children.

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Dataset Information

The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.

Objective

Design

Setting

Participants

Results

Conclusion

Publications

The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.

Similar Datasets

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