The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour.

ABSTRACT:

Objective

Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v. loss frames can encourage healthy eating behaviour among children.

Design

Drawing on the Prospect Theory as well as on the Reactivity of Embedded Food Cues in Advertising Model, an experiment exposed children to an audio-visual cartoon movie with gain-framed nutritional messages about eating fruit (gain condition), loss-framed nutritional messages about eating fruit (loss condition) or a message without any food (control group). Children's fruit intake was measured as the dependent variable. Children's awareness of gain- and loss-framed arguments was treated as mediators, while children's age and parents' self-reported food-related

SUBMITTER: Binder A 

PROVIDER: S-EPMC10200446 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature