I belong, therefore I am: The role of economic culture in compliance with COVID-19 preventive measures
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ABSTRACT: Cultural orientations in relation to individualism and collectivism produced by subsistence strategies can lead to a wide array of consequences for perception, cognition, and emotion. We predict that, as a result of different economic patterns, farmers with greater collectivism would show more compliance with COVID-19 precautionary behavior than herders with greater individualism. By adopting a “just minimal difference” approach, we compared Chinese farming and herding communities that share a national identity, ethnicity, and residential area but vary in their degree of individualism-collectivism. Consistent with our hypothesis, Study 1 found that farmers reported higher compliance with prevention initiatives than herders in self-report survey. Study 2 provided a behavioral choice confirmation of the observed relationship. The present research provides the empirical evidence that economic activities can have divergent effects on mitigation strategies in the COVID-19 fight, and these results have meaningful implications for socioecological psychology theory and for pandemic prevention and control. Data Availability Statement
The data that support the findings of this study are available from the corresponding author upon request.
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PROVIDER: S-EPMC10308229 | biostudies-literature | 2023 Jun
REPOSITORIES: biostudies-literature
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