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Does social influence affect COVID-19 vaccination intention among the unvaccinated?


ABSTRACT: Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other hand, people may forgo the cost of vaccination when the majority is already vaccinated – giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but ps

SUBMITTER: Salali G 

PROVIDER: S-EPMC10426110 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature