A study of steady-state strategies for collaborative quality improvement in new retail service supply chains considering emotional factors.

ABSTRACT: How to improve the quality of the new retail service supply chain (RSSC) has become a hot topic for enterprises and consumers. Considering the influence of the new RSSC enterprises' emotional attitude on the decision-making of quality improvement, the theory of rank-dependent expected utility (RDEU) is combined with an evolutionary game, constructing an evolutionary game model of collaborative quality improvement of new RSSC, and analyzing the game strategy choice of each participant in collaborative quality improvement of new RSSC. The study shows that when only one party is emotional, the rationality of retail service integrators will promote the synergistic improvement of the quality of the new RSSC more than functional service providers. Moreover, pessimism and optimism have an inverte

SUBMITTER: Guo B 

PROVIDER: S-EPMC10650987 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature