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A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit.


ABSTRACT:

Purpose

To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.

Design

Randomized, controlled trial.

Setting

Two health systems in the Northeastern US between September 2020 and March 2021.

Subjects

74,811 adults.

Interventions

Patients in the 19 intervention arms received 1-2 text messages in the 3 days preceding their appointment that varied in their format, interactivity, and content.

Measures

Influenza vaccination.

Analysis

Intention-to-treat.

Results

Participants had a mean (SD) age of 50.7 (16.2) years; 55.8% (41,771) were female, 70.6% (52,826) were White, and 19.0% (14,222) were Black. Among the interventions, 5 of 19 (26.3%) had a significantly greater vaccination rate than control. On average, the 19 interventions increased vaccination relative to control by 1.8 percentage points or 6.1% (P = .005). The top performing text message described the vaccine to the patient as "reserved for you" and led to a 3.1 percentage point increase (95% CI, 1.3 to 4.9; P < .001) in vaccination relative to control. Three of the top five performing messages described the vaccine as "reserved for you." None of the interventions performed worse than control.

Conclusions

Text messages encouraging vaccination and delivered prior to an upcoming appointment significantly increased influenza vaccination rates and could be a scalable approach to increase vaccination more broadly.

SUBMITTER: Patel MS 

PROVIDER: S-EPMC10798571 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature

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Publications

A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit.

Patel Mitesh S MS   Milkman Katherine L KL   Gandhi Linnea L   Graci Heather N HN   Gromet Dena D   Ho Hung H   Kay Joseph S JS   Lee Timothy W TW   Rothschild Jake J   Akinola Modupe M   Beshears John J   Bogard Jonathan E JE   Buttenheim Alison A   Chabris Christopher C   Chapman Gretchen B GB   Choi James J JJ   Dai Hengchen H   Fox Craig R CR   Goren Amir A   Hilchey Matthew D MD   Hmurovic Jillian J   John Leslie K LK   Karlan Dean D   Kim Melanie M   Laibson David D   Lamberton Cait C   Madrian Brigitte C BC   Meyer Michelle N MN   Modanu Maria M   Nam Jimin J   Rogers Todd T   Rondina Renante R   Saccardo Silvia S   Shermohammed Maheen M   Soman Dilip D   Sparks Jehan J   Warren Caleb C   Weber Megan M   Berman Ron R   Evans Chalanda N CN   Lee Seung Hyeong SH   Snider Christopher K CK   Tsukayama Eli E   Van den Bulte Christophe C   Volpp Kevin G KG   Duckworth Angela L AL  

American journal of health promotion : AJHP 20221004 3


<h4>Purpose</h4>To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.<h4>Design</h4>Randomized, controlled trial.<h4>Setting</h4>Two health systems in the Northeastern US between September 2020 and March 2021.<h4>Subjects</h4>74,811 adults.<h4>Interventions</h4>Patients in the 19 intervention arms received 1-2 text messages in the 3 days preceding their appointment that varied in their format, interactivity, and content.  ...[more]

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