Children's exposure to television advertising of unhealthy foods and beverages across four countries of WHO European Region.

ABSTRACT:

Objective

To compare the frequency and healthfulness of foods being advertised to children and adolescents in four countries of WHO European region.

Design

Cross-sectional quantitative study, guided by an adapted version of the WHO protocol. All recorded food advertisements were categorised by categories and as either 'permitted' or 'not permitted' for advertising to children in accordance with WHO Regional Office for Europe Nutrient Profile Model.

Settings

Four countries: Russia, Turkey, Kazakhstan and Kyrgyzstan.

Participants

TV channels most popular among children and adolescents.

Results

Analysis included 70 d of TV broadcasting for all channels, during which time there were 28 399 advertisements. The mean number of advertisements per hour varied fro

SUBMITTER: Kontsevaya AV 

PROVIDER: S-EPMC10801364 | biostudies-literature | 2023 Dec

REPOSITORIES: biostudies-literature