How and when consumer corporate social responsibility knowledge influences green purchase behavior: A moderated-mediated model.

ABSTRACT: Due to global warming and climate change, consumers worldwide are now carefully evaluating corporate social responsibility (CSR) practices when choosing which businesses to engage with, aiming to enhance their resilience to the adverse effects of these global issues. The current study employs the theories of reasoned action and planned behavior to explore how consumer CSR knowledge (CCK) impacts green purchase behavior (GPB) and consumer environmental attitude (CEA). Additionally, it assesses the mediating influence of CEA on the connection between CCK and GPB, while also examining the moderating role of perceived consumer effectiveness (PCE) in the interactions between CCK and GPB directly and via CEA. Primary data were collected through surveys from 336 EMBA students in Bangladesh over a

SUBMITTER: Mahmud A 

PROVIDER: S-EPMC10837506 | biostudies-literature | 2024 Feb

REPOSITORIES: biostudies-literature