The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction.

ABSTRACT: The importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation. With the widespread application of social media, corporate social responsibility behaviors are easy to be participated and discussed by consumers on the Internet, forming electronic word-of-mouth. Therefore, this paper discusses the influence of electronic word-of-mouth between CSR and consumer satisfaction, taking China's largest Internet enterprise Tencent and its consumers and users as the research object. The overall purpose of this study is to explore the mediating role of electronic word-of-mouth in CSR and consumer satisfaction. This study uses Stim

SUBMITTER: Hua X 

PROVIDER: S-EPMC11336321 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature