Factors that influence trust and willingness to use generative AI for health information: A cross-sectional study.

ABSTRACT:

Objective

Generative AI is increasingly used to provide health-related information in addition to online health information seeking (OHIS). Users' willingness to adopt it is crucial. This study investigates individual factors associated with more frequent OHIS: health status, health anxiety, and eHealth literacy. Using the Technology Acceptance Model (TAM), we examined whether these factors are related to more trust in generative AI for health-related purposes and the willingness to use it.

Methods

Using SEM, we analyzed cross-sectional survey data (N = 4775) that is representative of adult Czech internet users (50% female; aged 18-95 years).

Results

Trust in AI was strongly associated with willingness to use AI. Health status and health anxiety were related to

SUBMITTER: Svestkova A 

PROVIDER: S-EPMC12304636 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature