Test marketing of new smokeless tobacco products in four U.S. cities.

ABSTRACT:

Introduction

This exploratory study was designed to assess the availability, price, and point-of-purchase marketing strategies for new smokeless tobacco products in 4 test market areas.

Methods

A random sample of 50 gas stations, convenience and food stores, and tobacco shops was selected in each of 4 test market areas. Pairs of observers visited each store, recorded product information, and engaged vendors in conversation about product demand.

Results

Snus was available in 64% of the stores, but availability and price differed by brand. Point-of-purchase marketing also varied by brand on a variety of dimensions and all brands appeared to be marketed primarily to smokers. Camel Snus was described by store attendants as having the highest demand and was also the most e

SUBMITTER: Rogers JD 

PROVIDER: S-EPMC2902908 | biostudies-literature | 2010 Jan

REPOSITORIES: biostudies-literature