A pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial.

ABSTRACT:

Background

A primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost.

Methods

Demographic and recruitment information was obtained for 8 counties and for individuals screened for participation. Personnel activities and time were tracked. Costs were calculated and compared by active versus passive recruitment.

Results

Six-hundred and twenty, of 1,056 screened, individuals were eli

SUBMITTER: Estabrooks P 

PROVIDER: S-EPMC5248490 | biostudies-literature | 2017 Jan

REPOSITORIES: biostudies-literature