Believing in Karma: The Effect of Mortality Salience on Excessive Consumption.
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ABSTRACT:
SUBMITTER: Chen S
PROVIDER: S-EPMC6628939 | biostudies-literature | 2019
REPOSITORIES: biostudies-literature
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Believing in Karma: The Effect of Mortality Salience on Excessive Consumption.
Chen Siyun S Wei Haiying H Meng Lu L Ran Yaxuan Y
Frontiers in psychology 20190708
This research proposes that mortality salience leads individuals to engage in differentiation of excessive consumption based on their appraisal of the karmic system. Study 1 demonstrated that mortality salience interacts with belief in karma to jointly determine excessive consumption, such that consumers faced with mortality salience tend to increase overconsumption likelihood when they have a weak (vs. strong) belief in karma. Study 2 revealed the underlying mechanism - temporal perspective - t ...[more]
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