Beverage Advertisement Receptivity Associated With Sugary Drink Intake and Harm Perceptions Among California Adolescents.

ABSTRACT:

Purpose

Evaluate associations of adolescents' beverage marketing receptivity with sugar-sweetened beverage (SSB) perceived harm and intake.

Design

School-based cross-sectional health behavior survey.

Setting

Seven rural schools in California, 2019-2020.

Subjects

815 student participants in grades 9 or 10.

Measures

Participants viewed 6 beverage advertisement images with brand obscured, randomly selected from a larger pool. Ads for telecommunications products were an internal control. Receptivity was a composite of recognizing, liking, and identifying the displayed brand (later categorized: low, moderate, high). Weekly SSB servings were measured with a quantitative food frequency questionnaire and perceived SSB harm as 4 levels ("no harm" to "a lot").

SUBMITTER: Chaffee BW 

PROVIDER: S-EPMC8079559 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature