Ontology highlight
ABSTRACT:
SUBMITTER: Radas S
PROVIDER: S-EPMC8389521 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
In this paper we propose a new method of eliciting market research information. Instead of asking respondents for their personal choices and preferences, we ask respondents to predict the choices of other respondents to the survey. Such predictions tap respondents' knowledge of peers, whether based on direct social contacts or on more general cultural information. The effectiveness of this approach has already been demonstrated in the context of political polling. Here we extend it to market res ...[more]