Association of e-cigarette advertising with e-cigarette and cigarette use among US adults.

ABSTRACT:

Aims

To estimate the association of e-cigarette advertisement exposure with e-cigarette and cigarette use behavior among US adults.

Design

Data from the 2013-14 National Adult Tobacco Survey (NATS) were linked to Kantar Media and National Consumer Study data to construct measures of e-cigarette advertisements on TV and in magazines. The relationship between advertisement measures and outcomes was estimated using logistic and Poisson regressions, controlling for socio-demographics, state cigarette taxes and state and year fixed-effects.

Setting

United States.

Participants/cases

A total of 98 746 adults aged ≥ 18 years who responded to the 2013-14 NATS.

Measurements

The independent variables of interest were the number of e-cigarette advertisements in maga

SUBMITTER: Ali FRM 

PROVIDER: S-EPMC8434873 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature