Exposure to marketing of breastmilk substitutes in Mexican women: Sources and scope.

ABSTRACT:

Background

Aggressive and unregulated marketing of breastmilk substitutes (BMS) results in increased child morbidity and mortality. Unregulated BMS marketing is a major public health concern because it encourages formula consumption at the expense of breastfeeding. This study aimed to identify the sources and characterize the nature of exposure to marketing of BMS among Mexican mothers of children under 18 months of age. As a secondary objective we explored potential association between exposure to BMS marketing and infant feeding practices.

Methods

Cross-sectional study, comprising a pre-piloted survey, was conducted between February 2020 to February 2021 with Mexican mothers of children under 18 months of age (n = 754), in two major cities in Mexico. Mothers were selected

SUBMITTER: Hernandez-Cordero S 

PROVIDER: S-EPMC8889386 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature