The Evaluation of a Social Media Campaign to Increase COVID-19 Testing in Migrant Groups: Cluster Randomized Trial.

ABSTRACT:

Background

A low test positivity rate is key to keeping the COVID-19 pandemic under control. Throughout the pandemic, several migrant groups in Norway have seen higher rates of confirmed COVID-19 and related hospitalizations, while test positivity has remained high in the same groups. The Norwegian government has used several platforms for communication, and targeted social media advertisements have in particular been an important part of the communication strategy to reach these groups.

Objective

In this study, we aimed to investigate whether such a targeted Facebook campaign increased the rate of COVID-19 tests performed in certain migrant groups.

Methods

We randomly assigned 386 Norwegian municipalities and city districts to intervention or control groups. Individu

SUBMITTER: Elgersma IH 

PROVIDER: S-EPMC8955230 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature