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Impact of a physician recommendation on COVID-19 vaccination intent among vaccine hesitant individuals.


ABSTRACT:

Objective

To test the impact of varied physician recommendations on COVID-19 vaccine hesitancy.

Methods

We conducted a vignette-based experimental survey on Prolific, an online research platform. COVID-19 vaccine hesitant, adult panel members were assigned to one of five messages that varied by recommendation style (participatory vs explicit) and strategy (acknowledgement of concerns; comparison to the flu shot; statement that millions of people have already received it; emphasis on protecting others). Vaccine hesitancy was re-assessed with the question, "Would you get vaccinated at this visit?".

Results

Of the 752 participants, 60.1% were female, 43.4% Black, 23.6% Latino, and 33.0% White; mean age was 35.6 years. Overall, 33.1% of the initially "not sure" and 13.1% of the initially "no" participants became less hesitant following any recommendation. Among the "not sure" participants, 20.3% of those who received a participatory recommendation became less hesitant compared with 34.3%- 39.5% for the explicit recommendations. The "protect others" message was most effective among initially "no" participants; 19.8% become less hesitant, compared to 8.7% for the participatory recommendation.

Conclusion

A physician recommendation may reduce COVID-19 vaccine hesitancy.

Practice implications

An explicit recommendation and "protect others" message appear to be important elements of a physician recommendation for COVID-19 vaccination.

SUBMITTER: Fisher KA 

PROVIDER: S-EPMC9523946 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature

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Publications

Impact of a physician recommendation on COVID-19 vaccination intent among vaccine hesitant individuals.

Fisher Kimberly A KA   Nguyen Ngoc N   Fouayzi Hassan H   Singh Sonal S   Crawford Sybil S   Mazor Kathleen M KM  

Patient education and counseling 20220930


<h4>Objective</h4>To test the impact of varied physician recommendations on COVID-19 vaccine hesitancy.<h4>Methods</h4>We conducted a vignette-based experimental survey on Prolific, an online research platform. COVID-19 vaccine hesitant, adult panel members were assigned to one of five messages that varied by recommendation style (participatory vs explicit) and strategy (acknowledgement of concerns; comparison to the flu shot; statement that millions of people have already received it; emphasis  ...[more]

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