'Love with Less Salt': evaluation of a sodium reduction mass media campaign in China.

ABSTRACT:

Objective

This study examines the impact of a salt reduction campaign on knowledge, attitudes, intentions, behaviours and barriers to behaviour change relating to salt consumption in two provinces of China.

Methods

In 2019, the 'Love with Less Salt' campaign ran on China Central Television and on local television channels in Shandong and Anhui provinces. Data for this study come from two representative household surveys conducted among a sample of adults aged 25-65 years in Shandong and Anhui provinces: precampaign (n=2000) and postcampaign (n=2015). Logistic regression was performed to estimate the effects of the campaign on knowledge, attitudes, intentions, behaviours and barriers to behaviour change.

Results

Overall, 13% of postcampaign respondents recalled seeing

SUBMITTER: Gupta AK 

PROVIDER: S-EPMC9562322 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature