Evaluation of Flour Safety Messages on Commercially Available Packages: An Eye-Tracking Study.

ABSTRACT: Wheat flour and baking mix have been associated with foodborne outbreaks and recalls, yet many consumers are unaware of the repercussions of consuming raw flour products. The objective of this study was to evaluate the accessibility of flour safety messages on commercially available packages and to identify consumer barriers to processing these messages. Eye-tracking technology was used to track the eye movements of 47 participants to assess their time to fixation (TTF) on the flour safety messages on 10 commercial packages. Notifications that were longer than one sentence were considered "long" messages, while notifications that consisted of only one sentence were considered short (S1-S5 and L1-L5). Only two participants (4.3%) found messages on all 10 packages. Highly accessible messages

SUBMITTER: Thomas MS 

PROVIDER: S-EPMC9563750 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature