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Impact of textual warnings on emotional brain responses to ultra-processed food products.


ABSTRACT:

Background and objectives

Ultra-processed food products (UPF) have been associated with numerous non-communicable diseases. Despite this, the addictive nature of UPF, and the aggressive marketing strategies used to promote them, has created a strong emotional connection between UPF and consumers, and supports their increasing UPF global consumption. In view of the emotional link that consumers often have with UPF, modulating emotional reactions to UPF (by using strategies such as textual warnings) is important in changing consumers' behavior. Since emotions are better understood by assessing individuals' implicit reactions, we conducted an electroencephalographic study applying the event-related potential technique to investigate whether textual warnings were able to modulate the brain responses to UPF stimuli.

Materials and methods

Twenty-six participants (19 women) viewed pictures of UPF preceded by a warning sentence about the health risks of consuming UPF or a control sentence while the electroencephalogram was recorded. In addition, the participants rated the picture in respect of pleasantness, arousal, and intention to consume. As emotions are associated with motivational circuits in the brain, we focused on a well-known event-related potential brain marker of the motivational relevance associated with emotional stimuli, namely late positive potential (LPP).

Results

The late positive potential amplitude was larger for pictures depicting UPF under the warning condition compared to the control condition, a result that was accompanied by lower pleasantness ratings during the warning condition (compared to the control).

Conclusion

Textual warnings about the negative health consequences of consuming UPF changed the emotional responses toward UPF, possibly increasing the motivation to avoid UPF. These results shed new light on the impact of textual warnings on UPF-evoked emotions.

SUBMITTER: Fernandes TFDC 

PROVIDER: S-EPMC9686398 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature

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Impact of textual warnings on emotional brain responses to ultra-processed food products.

Fernandes Thayane Ferreira da Costa TFDC   Ferreira Naiane Beatriz NB   Campagnoli Rafaela Ramos RR   Gomes Fabio da Silva FDS   Braga Filipe F   David Isabel Antunes IA   Lobo Isabela I  

Frontiers in nutrition 20221110


<h4>Background and objectives</h4>Ultra-processed food products (UPF) have been associated with numerous non-communicable diseases. Despite this, the addictive nature of UPF, and the aggressive marketing strategies used to promote them, has created a strong emotional connection between UPF and consumers, and supports their increasing UPF global consumption. In view of the emotional link that consumers often have with UPF, modulating emotional reactions to UPF (by using strategies such as textual  ...[more]

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