Impact of textual warnings on emotional brain responses to ultra-processed food products.

ABSTRACT:

Background and objectives

Ultra-processed food products (UPF) have been associated with numerous non-communicable diseases. Despite this, the addictive nature of UPF, and the aggressive marketing strategies used to promote them, has created a strong emotional connection between UPF and consumers, and supports their increasing UPF global consumption. In view of the emotional link that consumers often have with UPF, modulating emotional reactions to UPF (by using strategies such as textual warnings) is important in changing consumers' behavior. Since emotions are better understood by assessing individuals' implicit reactions, we conducted an electroencephalographic study applying the event-related potential technique to investigate whether textual warnings were able to modulate the b

SUBMITTER: Fernandes TFDC 

PROVIDER: S-EPMC9686398 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature