Dementia Research on Facebook and Twitter: Current Practice and Challenges.

ABSTRACT:

Background

Social media is a powerful tool for engaging diverse audiences in dementia research. However, there is little data summarizing current content exchange in this context.

Objective

To inform ethical dementia research engagement on social media, we characterized current practices by analyzing public social media posts.

Methods

We retrieved Facebook (2-year period, N = 7,896) and Twitter (1-year period, N = 9,323) posts containing dementia research-related keywords using manual and machine learning-based search strategies. We performed qualitative and quantitative content and sentiment analyses on random samples (10%) of the posts.

Results

Top Facebook users were advocacy (45%) and health organizations (25%). On Twitter, academics/researchers were the la

SUBMITTER: Hrincu V 

PROVIDER: S-EPMC9697056 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature