Economic risk framing increases intention to vaccinate among Republican COVID-19 vaccine refusers.

ABSTRACT:

Objective

To determine if framing communications about COVID-19 vaccines in economic terms can increase Republicans' likelihood to get vaccinated.

Methods

We examined Twitter posts between January 2020 and September 2021 by Democratic and Republican politicians to determine how they framed the COVID-19 pandemic. Based on these posts, we carried out a survey study between September and November 2021 to examine whether motivations for COVID-19 vaccine uptake matched message frames that were widely used by these politicians. Finally, we conducted a randomized controlled experiment to examine how these frames (economic vs. health) affected intentions to vaccinate by vaccine refusers in both parties.

Results

Republican politicians were more likely to frame the pandemic in

SUBMITTER: Zhong W 

PROVIDER: S-EPMC9726654 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature