Understanding creativity process through electroencephalography measurement on creativity-related cognitive factors.

ABSTRACT:

Introduction

Neurotechnology approaches, such as electroencephalography (EEG), can aid understanding of the cognitive processes behind creativity.

Methods

To identify and compare the EEG characteristics of creativity-related cognitive factors (remote association, common association, combination, recall, and retrieval), 30 participants were recruited to conduct an EEG induction study.

Results

From the event-related potential (ERP) results and spectral analysis, the study supports that creativity is related to the frontal lobe areas of the brain and common association is an unconscious process.

Discussion

The results help explain why some creativity-related cognitive factors are involved either more or less readily than others in the creative design process from

SUBMITTER: Yin Y 

PROVIDER: S-EPMC9748076 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature