Dataset Information

Regulation of baby food marketing in Thailand: a NetCode analysis.

ABSTRACT:

Objective

To report on the prevalence of different types of breast-milk substitutes (BMS) marketing and the compliance of such marketing with the 'Control of Marketing of Infant and Young Child Food Act 2017' (The Act) and the 'International Code of Marketing of Breast-milk Substitutes (WHO Code)' in Thailand.

Design

Cross-sectional quantitative study, guided by the WHO/UNICEF NetCode Periodic Assessment Protocol.

Setting

Health facilities and retail outlets in Bangkok, Thai media.

Participants

Mothers of 0-2-year-old children, health professionals, promotions at retail outlets and health facilities, product labels, marketing on television and the internet.

Results

Marketing to mothers was highly prevalent, mostly from electronic or digital media, while BMS companies provided items to health professionals to distribute to mothers. Promotional materials in health facilities displayed company brands or logos. At retail outlets, most promotions were price-related. Approximately two-fifths of labels contained nutrition or health claims. Television marketing was growing-up-milk (GUM) advertisements, while internet promotions were varied from price-related materials to product reviews. Most instances of non-compliant BMS marketing with the Act were advertisements to mothers, and most were infant formula. Most non-compliant BMS marketing with the WHO Code was mainly concerned GUM, which are not covered by the Act and appeared in the media.

Conclusions

BMS marketing does not fully comply with the Act or the WHO Code. The Thai government should conduct regular monitoring and enforcement activities, educate health professionals, and strengthen the Act's provisions on the media and GUM to fully align with the WHO Code.

SUBMITTER: Cetthakrikul N

PROVIDER: S-EPMC9991832 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

Regulation of baby food marketing in Thailand: a NetCode analysis.

Cetthakrikul Nisachol N Kelly Matthew M Banwell Cathy C Baker Phillip P Smith Julie J

Public health nutrition 20220623

<h4>Objective</h4>To report on the prevalence of different types of breast-milk substitutes (BMS) marketing and the compliance of such marketing with the 'Control of Marketing of Infant and Young Child Food Act 2017' (The Act) and the 'International Code of Marketing of Breast-milk Substitutes (WHO Code)' in Thailand.<h4>Design</h4>Cross-sectional quantitative study, guided by the WHO/UNICEF NetCode Periodic Assessment Protocol.<h4>Setting</h4>Health facilities and retail outlets in Bangkok, Tha ...[more]

PMID: 35733357

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Dataset Information

Regulation of baby food marketing in Thailand: a NetCode analysis.

Objective

Design

Setting

Participants

Results

Conclusions

Publications

Regulation of baby food marketing in Thailand: a NetCode analysis.

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