Regulation of baby food marketing in Thailand: a NetCode analysis.

ABSTRACT:

Objective

To report on the prevalence of different types of breast-milk substitutes (BMS) marketing and the compliance of such marketing with the 'Control of Marketing of Infant and Young Child Food Act 2017' (The Act) and the 'International Code of Marketing of Breast-milk Substitutes (WHO Code)' in Thailand.

Design

Cross-sectional quantitative study, guided by the WHO/UNICEF NetCode Periodic Assessment Protocol.

Setting

Health facilities and retail outlets in Bangkok, Thai media.

Participants

Mothers of 0-2-year-old children, health professionals, promotions at retail outlets and health facilities, product labels, marketing on television and the internet.

Results

Marketing to mothers was highly prevalent, mostly from electronic or digital media, while

SUBMITTER: Cetthakrikul N 

PROVIDER: S-EPMC9991832 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature