Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches.

ABSTRACT:

Background

Body dissatisfaction is a public health issue, however, low awareness of its seriousness, and stigma, may inhibit treatment seeking. The current study evaluated engagement with videos promoting awareness of body dissatisfaction using a persuasive communication approach.

Method

Men (n = 283) and women (n = 290) were randomly allocated to view one of five videos; (1) Narrative, (2) Narrative plus persuasive appeal, (3) Informational, (4) Informational plus persuasive appeal and (5) Persuasive appeal only. Engagement (relevance, interest, and compassion) was examined post-viewing.

Results

Among both men and women, superior engagement ratings (in compassion for women, and relevance and compassion for men) were demonstrated for the persuasive appeal and informat

SUBMITTER: Doley JR 

PROVIDER: S-EPMC10061748 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature