ABSTRACT: In the late 2000s, LGBTQ+ (lesbian, gay, bisexual, transgender, queer, and others) identities began to surface in Indian audiovisual marketing campaigns. By 2021, brands had produced at least 105 advertisements featuring LGBTQ+ identities. This research conducts an analysis of these campaigns, examining aspects such as their release date, featured characters, gender identity, sexual orientation, character age, narrative usage, genre, theme, and setting. The study reveals a substantial surge in advertising campaigns since 2018, with brands strategically launching them during Pride Month, Valentine's Day, and Women's Day. Characters embodying gay, lesbian, and transgender identities were most prevalent. Advertisements spotlighting gay, lesbian, or both gay and lesbian characters predominantl
