Effect of label elements in bottled water: Impact on consumer preferences, purchase intentions and health perception through affective sensory tests.

ABSTRACT: Bottled water has become a popular beverage choice worldwide, with consumers increasingly seeking healthier options. However, label elements can significantly influence consumer perception and purchasing decisions. The research aimed to assess how label elements affect the liking, purchase intention, preference and concept of healthy bottled water. Two stages involved 180 and 100 participants aged between 18 and 40, provided sociodemographic information. The first stage used a hedonic scale and ranking test to perception of nine labels with different elements. The second stage selected a consensus label from prior tests. Four labels were designed, differing in brand color and nutritional information placement. In this last stage, the acceptability, preference ranking and concept of healthy

SUBMITTER: Silva-Paz RJ 

PROVIDER: S-EPMC11336444 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature