Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment.

ABSTRACT:

Background

Recruiting participants for clinical trials poses challenges. Major barriers to participation include psychological factors (eg, fear and mistrust) and logistical constraints (eg, transportation, cost, and scheduling). The strategic design of clinical trial messaging can help overcome these barriers. While strategic communication can be done through various channels (eg, recruitment advertisements), health care providers on the internet have been found to be key sources for communicating clinical trial information to US adults in the social media era.

Objective

This study aims to examine how communication source (ie, medical doctors and peers) and message framing of TikTok videos (ie, psychological and logistical framing) influence clinical trial-related attitudes

SUBMITTER: Hu S 

PROVIDER: S-EPMC11362704 | biostudies-literature | 2024 Aug

REPOSITORIES: biostudies-literature