Negative online reviews of orthodontists: Content analysis of complaints posted by dissatisfied patients.

ABSTRACT:

Introduction

Patients may express views about their orthodontic care by posting publicly available reviews on the Internet. This study analyzed online reviews of orthodontists with an emphasis on the types and frequency of complaints expressed in negative reviews.

Methods

A random sample of 10.6% of the American Association of Orthodontists membership was evaluated to identify members practicing in a North American office that is limited to orthodontics and has an online presence. Information regarding those orthodontists and their offices was collected. For offices with Google and/or Yelp reviews, all negative (1- or 2-star) reviews were saved for content analysis. If an office posted a response to a negative review, those responses were also collected for analysis.

Resu

SUBMITTER: Skrypczak AM 

PROVIDER: S-EPMC7408296 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature