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ABSTRACT: Background
Peer comparison audit and feedback has demonstrated effectiveness in improving antibiotic prescribing practices, but only a minority of prescribers view their reports. We rigorously tested 3 behavioral nudging techniques delivered by email to improve report opening.Methods
We conducted a pragmatic randomized controlled trial among Ontario long-term care prescribers enrolled in an ongoing peer comparison audit and feedback program which includes data on their antibiotic prescribing patterns. Physicians were randomized to 1 of 8 possible sequences of intervention/control allocation to 3 different behavioral email nudges: a social peer comparison nudge (January 2020), a maintenance of professional certification incentive nudge (October 2020), and a prior participation nudge (January 2021). The primary outcome was feedback report opening; the primary analysis pooled the effects of all 3 nudging interventions.Results
The trial included 421 physicians caring for >28 000 residents at 450 facilities. In the pooled analysis, physicians opened only 29.6% of intervention and 23.9% of control reports (odds ratio [OR], 1.51 [95% confidence interval {CI}, 1.10-2.07], P = .011); this difference remained significant after accounting for physician characteristics and clustering (adjusted OR [aOR], 1.74 [95% CI, 1.24-2.45], P = .0014). Of individual nudging techniques, the prior participation nudge was associated with a significant increase in report opening (OR, 1.62 [95% CI, 1.06-2.47], P = .026; aOR, 2.16 [95% CI, 1.33-3.50], P = .0018). In the pooled analysis, nudges were also associated with accessing more report pages (aOR, 1.28 [95% CI, 1.14-1.43], P < .001).Conclusions
Enhanced nudging strategies modestly improved report opening, but more work is needed to optimize physician engagement with audit and feedback.Clinical trials registration
NCT04187742.
SUBMITTER: Daneman N
PROVIDER: S-EPMC8982784 | biostudies-literature | 2022 May
REPOSITORIES: biostudies-literature
Daneman Nick N Lee Samantha S Bai Heming H Bell Chaim M CM Bronskill Susan E SE Campitelli Michael A MA Dobell Gail G Fu Longdi L Garber Gary G Ivers Noah N Kumar Matthew M Lam Jonathan M C JMC Langford Bradley B Laur Celia C Morris Andrew M AM Mulhall Cara L CL Pinto Ruxandra R Saxena Farah E FE Schwartz Kevin L KL Brown Kevin A KA
Open forum infectious diseases 20220302 5
<h4>Background</h4>Peer comparison audit and feedback has demonstrated effectiveness in improving antibiotic prescribing practices, but only a minority of prescribers view their reports. We rigorously tested 3 behavioral nudging techniques delivered by email to improve report opening.<h4>Methods</h4>We conducted a pragmatic randomized controlled trial among Ontario long-term care prescribers enrolled in an ongoing peer comparison audit and feedback program which includes data on their antibiotic ...[more]