Food and beverage advertising in Hong Kong mass transit railway stations.

ABSTRACT:

Objectives

To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density.

Design

All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones.

Setting

MTR stations in Hong Kong.

Participants

Not applicable.

Results

Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items.

SUBMITTER: Lo SKH 

PROVIDER: S-EPMC10200667 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature