The Montana Radon Study: social marketing via digital signage technology for reaching families in the waiting room.

ABSTRACT:

Objectives

I tested a social marketing intervention delivered in health department waiting rooms via digital signage technology for increasing radon program participation among priority groups.

Methods

I conducted a tri-county, community-based study over a 3-year period (2010-2013) in a high-radon state by using a quasi-experimental design. We collected survey data for eligible participants at the time of radon test kit purchase.

Results

Radon program participation increased at the intervention site (t38 = 3.74; P = .001; 95% confidence interval [CI] = 4.8, 16.0) with an increase in renters (χ(2)1,228 = 4.3; P = .039), Special Supplementary Nutrition Program for Women, Infants, and Children families (χ(2)1,166 = 3.13; P = .077) and first-time testers (χ(2)1,228 = 10.9

SUBMITTER: Larsson LS 

PROVIDER: S-EPMC4358189 | biostudies-literature | 2015 Apr

REPOSITORIES: biostudies-literature